easyCAFM website: explained by the people who built it

Starting point

A powerful specialist software does not sell itself, least of all when it can do a lot: area capture, calculation, route planning, cost accounting. List all of that on a website and you lose exactly the visitors who are meant to buy.

On top of that come two very different groups of buyers: the public sector with its processes and requirements, and private cleaning firms that want to know quickly what it delivers. Both need the same software, but a different approach.

Solution

We built the website by the rules we recommend for every explanation-heavy offering, and apply ourselves:

• Benefit before feature

  Not module X with feature Y, but: what gets easier tomorrow? The software's core message, guessing turned into calculating, runs through every page.

• One entry point per audience

  The public sector and cleaning firms each get their own path through the website: same software, fitting language, fitting examples.

• Features ordered, not listed

  The scope of features is clearly structured so prospects find what they need, without being overwhelmed by everything else.

• Trust made visible

  Operation and data hosting in Switzerland, compliant with the Swiss data protection act: often the decisive questions for public clients, answered prominently instead of hidden in the small print.

Four weeks from start to launch, one of our fastest projects. The unfair advantage: the product knowledge did not have to be asked for, it was sitting at the table.

Result

An explanation-heavy specialist product became an understandable offer: prospects see within minutes whether easyCAFM solves their problem, in their language, with their examples. The website does the groundwork that the sales conversation used to have to do.

And it proves a sentence we often say: software and website from a single source mesh differently. Whoever built the product explains it without anything lost in translation, and in record time.

The software itself also comes from us: easyCAFM, CAFM software

Timeline

1. Week 0Audiences and messages defined, the product knowledge was already in-house.
2. Week 1Website in place with real content.
3. Week 2Launch.