SFH: Switzerland's largest caretaker association online

Starting point

A professional association with a long history and several thousand members carries responsibility: it trains, represents interests, offers services from legal protection to job placement. Its online presence has to carry that role, and no longer did: the content was there but scattered and hard to find; anyone looking for a course or a member benefit needed patience.

On top of that, the requirement every national association knows: everything has to work in German, French and Italian, fully, not as a token translation.

Solution

We structured the site the way members think: by need, not by org chart.

• Training at the centre

  Courses and further training with their diplomas and recognitions: the association's core business, prominent and easy to book.

• Member benefits made tangible

  Legal protection, job board and other benefits clearly explained, so membership does not stay abstract but visibly pays off.

• The trade magazine connected

  The association site is linked with the digital trade magazine FM360, which also came out of our development: cleanly connected systems from one source.

• Trilingual, complete

  German, French, Italian: every language version complete and correctly assigned for search engines.

Result

Members now find in seconds what they used to search for: the next course, legal protection, the open position, in one place, in their language. For the association that means fewer questions at the office and a presence that matches its role as the industry's largest association.

And for us? When an organisation of this size puts its presence in our hands, that is the kind of trust you cannot buy, only earn.

Timeline

1. Week 0Structure defined around member needs, content reviewed
2. Week 2German version live with real content
3. Week 3Launch in three languages