projects · Websites
Al Freihat: one brand, three languages, two weeks
Multilingual brand website for premium dates, DE/EN/AR including right-to-left Arabic script, serving wholesale and end customers alike.
- Industry
- Food & trade
- Service
- Websites
- Duration
- 2 weeks
- Result
- Multilingual brand website (DE/EN/AR)
Starting point
Premium dates don't sell through price lists, they sell through trust: where do they grow, who stands behind them, why this quality? At the same time, an international trader has two completely different visitor groups: end customers discovering the brand, and wholesalers looking for terms, volumes and the option to sell the products under their own brand.
On top of that comes the language question: anyone trading internationally needs a presence in the languages of their markets, here including Arabic, whose script runs from right to left and so mirrors the entire page layout. This is exactly where website builders and many off-the-shelf solutions bow out.
Solution
We built a brand website that guides both audiences without losing either:
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Brand first
Origin, quality and range told like a story, not like a catalogue. You can see premium, on the website too.
-
Two audiences, clear paths
End customers discover the products; wholesalers find their own area: terms, volumes and the option to sell products under their own brand (known in the trade as private label). Both paths kept separate from the home page onward.
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Three languages, one system
German, English, Arabic: each language version complete, cleanly separated and correctly indexed for Google. With Arabic, the entire reading flow is mirrored, navigation, text flow and layout run from right to left.
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Contact where it's needed
Enquiry paths per audience: short paths for end customers, structured enquiries for wholesale.
Built from the ground up, live in two weeks, fast in both senses.
Result
Al Freihat has a presence that works across three language regions and takes both customer groups seriously: end customers experience a brand, wholesalers find their way to an enquiry in minutes. And because the site loads fast and is cleanly built, it carries the premium promise technically too.
For us, the project was also a nice proof of range: from Swiss facility-management software to an international food brand with right-to-left script, clean code knows no industry.
Timeline
- Week 0Brand, audiences and languages defined; structure set for both visitor paths.
- Week 1First language version live internally; Arabic mirroring implemented and checked.
- Week 2Launch of all three language versions.
Technical details
- Built from the ground up, no website builder
- Three complete language versions with correct search-engine mapping (hreflang)
- Arabic version with full right-to-left implementation (RTL)
- Structured enquiry paths per audience
- Fast delivery, lean page size
As with every murmy project: the code is yours, fully and without any dependency on us.
How the handover worksWant to go international too, in your customers' languages?
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